Showing posts with label Smart Web Devices. Show all posts
Showing posts with label Smart Web Devices. Show all posts

Tuesday, 15 September 2009

MOBILE BRINGS THE NEXT BILLION PEOPLE ONLINE

NBN: Give and Profit from nextlab on Vimeo.



A smart initiative out of MIT to connect the world's poor to the digital economy. Mobile is the key. I've heard of some great innovations coming out of this space, such as sms-based mobile banking in Kenya, which was a world first. Worth watching, and seeing how adding another billion people to the digital economy changes not just their economy, but the whole economy.

Friday, 30 May 2008

THE GEOWEB AND MOBILE ADVERTISING

Last week in Singapore, the number two mobile phone network operator, StarHub, announced the launch of a location-based mobile advertising service. The press release says:

For advertisers, the service offers an easy and effective marketing strategy that can help them generate almost immediate sales by pushing specific marketing or promotional SMS messages to StarHub Mobile customers when they are in the proximity of the pre-defined zone, such as in a shopping mall.

For StarHub Mobile customers, they benefit from special promotions and discounts from participating retail merchants. They will not be charged for receiving these location-based advertising SMS messages

This is an interesting development, not so much because it is a technological leap, but because it brings the Geoweb one step closer. The use of promotions is perhaps too blunt an instrument, and could be intrusive, but from this step you can start to see where this could go. Google is taking a bold leap for ownership of this space with Google Maps, and Android (more about this another time). It's a big prize fight, as it's pretty much agreed that most people around the world will ultimately access the web from their mobiles. In developing countries this will be even more important.

StarHub is an interesting innovation, but SMS is not the answer. The real big step will be the ability to push or pull location based web tools, functionality, and content. When this starts to happen expect to see changes in our physical spaces. We already see fewer and fewer telephone boxes on the streets. Expect to see more digital posters with bluetooth or wireless functionality, expect to see digital street signs with local information, and outdoor kiosks. And a little like that film Minority Report, expect to see Posters that talk directly with you/to you. Also expect to see new devices in stores that interact with mobiles, not just for payment but for delivering personal profiles and shopping preferences. The mobile is already a very personal device, and its just about to get even more personal, and helping turn a big world into a small world.

Saturday, 24 May 2008

SMART DEVICES FOR THE SEMANTIC WEB

This year at the Consumer Electronics Show in Las Vegas, Bill Gates said this is the year of the device. If you follow this blog you would have heard me wax lyrical about my AppleTV, and I'm a dedicated fan of my IPOD. I've got an Internet enabled Blackberry. And I just bought a new digital SLR with upload connectivity. Nothing special here I hear you say, but this is all starting to accelerate. When buying my new camera - which I researched using reviews and ratings to benefit from the wisdom of the crowds - I saw they now sell camera attachments that use GPS that will help you track where you took your pictures, upload them to Flickr, and then track your journey over a map. And then when on Flickr you can benefit from its social and community features. This is like 6 picture degrees of separation. It turns this into a small world through connecting people, but also by connecting places through the geoweb. Watch out for the geoweb, it's still too early, but keep an eye on how it develops in connection to the social graph

I also recently heard of the deal between Plaxo and Comcast - which is known for its cable TV interests. In this deal Comcast also acquires Plaxo. A deal driven by their "vision of making "social media" a natural part of the lives of regular people, not just early-adopters. For example, you should be able to securely post family photos online in [Plaxo] Pulse, and have them viewable by any of your family members, whether they are online, at work, on their mobile device, or in their living room watching TV. And you should be able to discover new shows to watch, based on what your friends and coworkers have recommended."

Expect to see more and more devices connect to the web, and be given social features. The PC and the mobile have already changed the way we connect and participate in communities, it will be interesting to see what happens when other devices start to shape the mainstream.