Sunday, 4 November 2012
R/GA’S FLEDGLING MEDIA SERVICES UNIT FINDS ITS STRIDE
Here's a recent article from AdExchanger on the work I am doing at R/GA:
R/GA’s decision to launch a media division one year ago was an unusual step for an agency deeply associated with its creative product. The firm has always talked a good game about data, for instance using personal health data to support the award winning Nike+ and Fuel Band products. But that’s a far cry from executing media buys using first and third-party audience data and optimizing those campaigns on the fly.
Get the full story at AdExchanger