Monday, 11 June 2012

NIKE FOOTBALL: MY TIME IS NOW

I like the idea idea of the 'tunnels' in this anthemic spot for Nike. This is how I see digital TV going in the next few years. Tunnels of content you can disappear down depending on what interests you at that moment. Watch the video all the way, and then you open on a new version with the tunnel interactivity.

 

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