Well produced short documentary of Blogger Scott Schumann, aka, The Sartorialist that shows how powerful digital technology make us all now - armed with only a camera and talent he has created a famous online brand. Today's technology is tearing down the walls that held back talent. With the right eye, an interesting point of view, some ambition, and social media, we can all become famous media brands. We live in interesting times.
Very cool for the Sartorialist - not sure how much Intel gets out of this
Saturday, 22 January 2011
Tuesday, 4 January 2011
6 DEEP DIGITAL SKILL SETS FOR 2011
Here are some of the skill sets that I will be focusing on in 2011. These skills aren't for those who want to dance around the edges of digital, but for those who want to dive deep into the grid, and want to do stuff that works, and get a real understanding of what makes this amazing system tick.
1. Knowledge of how to use social media platforms to manage communities
2. Knowledge of how to use social CRM to drive advocacy and lifetime value in communities
3. Knowledge of how to use mechanism design to construct experiences and sales promotions that incentivize short and long term community actions
4. Knowledge of how to do 360° degree community analysis including buzz analysis, social network analysis, & search zeitgeist tracking
5. Knowledge of how to use digital anthropology to discover insights for creating branded content & utilities
6. Knowledge of how to use social psychological models that exploit the social graph to spread ideas and products
Some polymaths and agencies will have skills across all 6. Most of us will aim to be good at a combination of these. I don't think being good at just one of these is enough any longer.
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