Tuesday, 1 November 2011

FIVE COMPANIES CONTROL 64% OF ALL ONLINE ADVERTISING SPEND


An interesting chart, sourced from Silicon Alley Insider, using data from VC Darren Herman, showing that the combined forces of Google, Yahoo, Microsoft, Facebook, and AOL control about $40.1B of the world's digital ad spend, or about 64%. He took the ZenithOptimedia figure of worldwide digital advertising spend of $64.03B. 

9 comments:

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