Tuesday, 1 November 2011

FIVE COMPANIES CONTROL 64% OF ALL ONLINE ADVERTISING SPEND


An interesting chart, sourced from Silicon Alley Insider, using data from VC Darren Herman, showing that the combined forces of Google, Yahoo, Microsoft, Facebook, and AOL control about $40.1B of the world's digital ad spend, or about 64%. He took the ZenithOptimedia figure of worldwide digital advertising spend of $64.03B. 

1 comments:

Android developer said...

Yes that very true cause this has the better infrastructure and popularity over the countries and in search engines too. So the popularity for getting to the Adds and reaching people would be higher through this areas in search as well as whether reaching people or their door steps.