Sunday, 19 June 2011
THE FUTURE OF MEDIA AND 8 NEW RULES FOR NAVIGATING THROUGH IT
I've recently been spending some time thinking and tackling issues in the area where digital planning, communications planning, and media planning overlap. Some might argue they are all the same thing. They are going through transformational change. We are in essence lost in a new civilization, explorers in a strange land trying to find a map to help us find its treasures. This slideshow looks at 8 new rules for navigating this new landscape.
Probably best to view this on slideshare. Feel free to download the presentation there.