CLASSIC STEVE JOBS SPEECH ON THINK DIFFERENT CAMPAIGN
At the beginning of my agency career, I did a little work on a peripheral part of the Think Different campaign, i.e. I was barely involved. But I do remember thinking that the campaign was remarkable. This video from around that time shows Steve Jobs at his best, explaining the thinking behind the campaign that remains at the heart of Apple's DNA today. It's also a very smart explanation of what a brand point view is and what it delivers.