Monday, 25 October 2010
TWITTER AND ITS API:- A LITTLE LIKE A FRANCHISE
Just found this stat: 75% of Twitter traffic comes from its API. Smart to get outside developers to build its audience http://bit.ly/b5T9gh.
Does this also mean that people outside of Twitter are smarter at making use of Twitter than Twitter?
APIs are used by many firms to build businesses and products on top of their core service. Both parties win. The outside developers gets the data and technology for free (usually) and the API provider gets an automatic installed base of millions to sell to.
I wasn't sure if this model had a name. I know its an API strategy, but in many respects it sounds like you create an API for the same reasons a business starts to sell a franchise: for reach. APIs are therefor a bit like franchises, just different.