Now social media is on everyone's agenda, how do we answer some of the big organizational questions? A lot of the social media work I do now is about helping firms organize for social media, particularly on a global basis. Cross-departmental organization is also a major challenge. I recently did a talk on who owns social media at Reputations Online.
How do you structure firms for the social age? Who does what? How do you motivate people?
This video shows that money is a bad motivator. We have other higher purpose motivations. These motivations are at the heart of successful firms like Apple, and Skype, and also sit at the heart of the success of open source initiatives like Apache, Linux, and Wikipedia. Although the talk is not about social media there are lots of interesting ideas that can be applied to social media. The video is based on a talk by Daniel Pink, an author on the future of work.