Saturday, 20 March 2010

FACEBOOK VERSUS GOOGLE: THE NEXT PHASE

It's been widely reported in the news this week that Facebook has finally overtaken Google, according to Comscore, on pageview figures. This is a real milestone, but many of you could have guessed this by simply walking around your offices, and seeing the Facebook pages opened.

If you don't have Comscore, check out the Alexa data below, which tells a similar story. I've split the charts into pageviews, time spent, and reach. Facebook wins by a long margin on time spent, but the race is much closer on reach and pageviews according to Alexa. Facebook is the blue line, Google is red, and Twitter is green.

Twitter is still a long way behind, except on time spent, where it is close behind Google.

This first chart is reach. Google is ahead.









This second chart is time spent. Facebook is ahead.









The third chart is pageviews. Google and Facebook are fighting to the death, switching positions over and over again.

1 comment:

Peter said...

Facebook has become a revolution in the modern day marketing world. Even the guys at avplannersinc.com who provides marketing for our firm said that facebook is getting bigger and more advertising opportunity will rise in future.