One of the smartest things he has done with digital recently is the Final March initiative, where his team invited people to call Congress:
After months of hard work, the final vote on health reform in the House of Representatives is expected to be this Sunday.
But it's shaping up to be incredibly close -- so whether you've called your representative before or haven't yet spoken out on health reform, it's now time to raise your voice.
Obama's use of social media changed campaigning forever, but what he perhaps didn't realise is that he had also changed governing forever as well. Obama needs a new digital strategy.