Sunday, 25 October 2009

OUR ONLINE REPUTATIONS ARE BECOMING OUR REAL LIFE REPUTATIONS

It's always worth keeping an eye out for what is happening at the Massachusetts Institute of Technology (MIT). Tracking research at Media Lab can be particularly rewarding. Those clever people over there are constantly pushing out new innovations. One that I've come late to is its Personas project, that tells you how the Internet sees you.

My Persona is below.
Although not the most accurate portrayal of me, it does however reinforce how online reputations have become our real life reputations. The trend of Googling other people you don't know or people you want to know more about is part of this phenomenon. This is truly interesting stuff, and an important innovation.

The site describes the project as follows:
Personas is a component of the Metropath(ologies) exhibit, recently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab (Please contact us if you want to show it next!). It uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.
Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
Worth having a play with.

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