My old boss shared this recent TED talk with me that he did around sound. Its great. Sound is such an unexplored field, and in the world of digital communications it is largely virgin territory. There's a type of sound barrier in digital, as we surf silently across the web. Convention holds that sound is defaulted to off on websites, and in banners, and little time is invested around thinking how sound in digital experiences could increase effectiveness. The type of thinking Julian Treasure is demonstrating in this talk could help start to break the sound barrier. Enjoy the video.