Digital is changing and changing fast. One of the key changes is the rush to move beyond the banner, and into reality. And even to change reality. Augmented reality ideas are coming thick and fast, but I'm still struggling to even define it.
One of the big opportunities for me is to put digital onto the street. And I don't mean just kiosks. Check this work out below. To my knowledge it wasn't done using the Internet, but you can so easily see how it could.