Well done to VCCP for their campaign for financial comparison site - compare the market - which has done very well. comparethemarket.com's challenge was to design a campaign that would increase the number of consumers searching the website out by name.
People who would never talk about a campaign from a finance aggregator are talking to me about this campaign. For me its an example of advertising as an experience, and joins the dots perfectly between broadcast media and digital media. They've created a 'media property' that allows them to talk cleverly and humorously about something audiences will find continuously interesting, and then found ways to relate it back to product. Very smart.
- The site is very well done, and funny.
- People are twittering about it
- There are 116,000 search results for it