Wednesday, 9 July 2008

A SIGNAL TO WHERE DIGITAL CREATIVE MAY EVOLVE

According to Vangoghgallery.com "Starry Night is one of the most well known images in modern culture as well as being one of the most replicated and sought after prints. From Don McLean's song 'Starry, Starry Night' (Based on the Painting), to the endless number of merchandise products sporting this image, it is nearly impossible to shy away from this amazing painting."

The video below comes from RobbieDingo who turned Van Gogh's Starry Night into a Second Life simulation. I'm no fan of Second Life, but you have to appreciate what this work is and what it represents. It also cleverly uses the Don McLean track to set a kind of dreamy melancholic mood, which works perfectly.

I frequently hear people in traditional advertising criticising digital creative, and sometimes they are right. However, once in a blue moon, you see something that points to what is possible. This work doesn't do anything in any purposeful sense, nor has any commercial intent, and it was only ever a temporary, transient construction, but the ambition, and the execution is impeccable. Robbie Dingo is clearly a genius.



Van Gogh painted Starry Night while in an Asylum at Saint-Remy in 1889. He perhaps would have appreciated this work.

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