Thursday, 31 July 2008

THE SCALE OF THE DIGITAL OPPORTUNITY

I found this quote from Steve Ballmer, in the Sunday Times, both interesting and exciting for those of us in the digital business as we prepare for the impact of the credit crunch.

“Everything you read, everything you watch, everything you want to communicate — all those experiences are going to happen over the internet. Television — the internet. Magazines — the internet. Phone calls — the internet. Video conferencing — the internet. Advertising, shopping — the internet, the internet, the internet. The size and magnitude of that is really unbelievable. We are talking about in aggregate one of the largest parts of the world’s economy,” he said. A trillion-dollar market, Ballmer calculated. “It’s a huge transformation that is as much a software opportunity as anything else.”

Businesses like Microsoft, Google, IBM, and Amazon are building software services that sit on the web - cloud computing, and this huge trillion-dollar industry is going to be funded by advertising. Microsoft knows the prize is huge and is panicking. For those of us in the digital business its going to be a roller coaster ride.

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