Kanye is big in the UK and his blog seems to go back a long time, so it's surprising to see that after he posted this picture of him playing Connect 4 with Beyonce it went viral. The newspapers sourced it from his blog, and I was reading about it in a newspaper on the train to work the next day. It was picked up by many others in the mainstream media, and on Google it appears in search results 7,490 times. They were either searching his blog on a daily basis, or he had a very good PR on the team. Apparently Beyonce won the game, but Kanye also seems to have won in the publicity game.