Wednesday, 24 October 2007


Ideas flow through our culture battling for attention. Successful ideas flow through the social graph from person to person. There is no upper limit on the number of ideas, but there is an upper limit in our capacity to attend to these ideas.

The iPOD, Christianity, skinny jeans, and Mother's Day are all ideas that have successfully navigated their way through the social graph. This blog is about my exploration of how it all works, and observations of what's flowing through or not. Please feel free to add your comments to my comments on the social graph. The better we understand it, the better placed we are to stop ideas like skinny jeans making it out there. Thanks for reading.